Experience

Selected Experience

Evidence from growth, transformation, market entry, executive leadership and value-creation assignments. Situation, what I did, and the outcome — stated as a real number where one exists, and plainly where it doesn't.

UK Market Entry & Commercial Growth

Oksidia / Eepos

Situation

Oksidia, a Finnish technology company and provider of Eepos, a cloud-based management platform for music and arts education, needed to establish and grow a UK business in a public-sector education market with an established incumbent.

What I did

  • Co-founded and established Oksidia's UK subsidiary, continuing as a Director of the UK company and a shareholder in the Finnish parent
  • Developed and executed the UK market-entry and go-to-market strategy
  • Led UK product strategy and localisation, translating public-sector customer requirements into product priorities
  • Built the UK onboarding, implementation and customer-success model
  • Secured UK Government approved-supplier status through Crown Commercial Service frameworks

Outcome

Built the UK business from market entry to 30+ customers, with strong customer retention and a growing base of referenceable public-sector customers. Commercial figures beyond customer count are not published here — available on request under appropriate confidentiality.

30+ UK customers

Product-Led Growth Transformation

FocusGov

Situation

FocusGov needed to move from a project-led delivery model toward a scalable, product-led business, with the governance and go-to-market strategy to support that shift.

What I did

  • Served as Board Advisor over approximately four and a half years
  • Established strategic planning and governance to support the transition
  • Developed a revised go-to-market strategy
  • Supported expansion into Scotland and Wales
  • Supported routes to market through Crown Commercial Service frameworks

Outcome

A 3x increase in market penetration during the product-led transformation, with average year-on-year revenue growth of more than 50% during the engagement.

3x Increase in market penetration
>50% Average YoY revenue growth
4.5 yrs Board Advisor engagement

Investment Strategy for a New B2B SaaS Platform

iESE

Situation

iESE needed an investment strategy and commercial case for a new SaaS case-management platform serving the UK social-care sector, starting from an unvalidated concept.

What I did

  • Engaged as Independent Management Consultant over a 22-month engagement, working with the executive leadership team
  • Led market research and customer discovery to define user needs, competitor positioning and target segments
  • Developed the commercial strategy, product roadmap, pricing model and financial business case
  • Assembled and led a blended UK/offshore development team
  • Led agile product delivery with early-adopter organisations and developed the follow-on investment case

Outcome

£250,000 secured to deliver the MVP, with a working blended development capability in place and a follow-on investment case developed to support progression toward a commercially viable SaaS product.

£250k Investment secured for MVP
22 months Engagement duration

Interim Sales Leadership

Investment Mastery

Situation

Investment Mastery needed to scale its sales function, improve commercial performance and build the foundations for sustainable growth.

What I did

  • Engaged as Interim Sales Director, working with the CEO and senior leadership team
  • Recruited and onboarded eight new sales professionals, redesigning the team structure and operating model
  • Introduced structured performance management, client segmentation and data-driven sales scorecards
  • Redesigned sales processes, forecasting and pipeline management, including a Sales Analytics Dashboard
  • Reduced new-starter ramp-up time through a structured onboarding and capability-development programme

Outcome

A scalable sales operating model with stronger forecasting and commercial discipline, delivered over a five-month interim engagement.

8 Sales professionals recruited and onboarded
3mo → 6wk New-starter ramp-up time reduced
5 months Interim Sales Director engagement

Value Creation Following a £225m PE Acquisition

Montagu / Servelec

Situation

Following Montagu Private Equity's £225m acquisition of Servelec Group, the Executive Committee needed a multi-year value-creation and growth plan covering product, commercial, M&A and organisational priorities.

What I did

  • Engaged directly by Montagu Private Equity as Management Consultant, over an 11-month engagement
  • Developed a joined-up product strategy across healthcare, social care, education and youth-services businesses
  • Developed M&A strategy to extend the group's market reach and support future growth
  • Worked on changes to the sales and commercial model to increase penetration within existing markets
  • Worked with the Executive Committee on organisational redesign and operating model

Outcome

A multi-year value-creation and growth plan spanning product, commercial, M&A and organisational priorities, developed directly with the Executive Committee. Outcomes here are qualitative rather than expressed as a single metric.

£225m PE acquisition context
11 months Engagement duration

CEO-Led Business Transformation

Welfare Call

Situation

Welfare Call, a public-sector technology and services company serving 105 local-government customers, needed business-wide transformation across its organisation, systems and market position.

What I did

  • Served as CEO, leading business-wide transformation
  • Led organisational restructuring and systems modernisation
  • Set growth strategy and product development priorities
  • Led company rebranding as part of the wider transformation
  • Initiated international market development in Australia and Northern Ireland

Outcome

A modernised, restructured business under new positioning, serving its existing base of 105 local-government customers with a 110-person team, over a 10-month CEO tenure.

110 People led as CEO
105 Local-government customers
10 months CEO tenure

Product & Commercial Transformation in Local Government Technology

Capita

Situation

Capita's local-government technology business needed senior product, commercial and operating-model leadership across a series of roles over an extended period, including major transformation programmes and acquisitions.

What I did

  • Held Chief Product Officer, Sales Director, Product Management Director and Services Director roles
  • Led product strategy for local-government technology with multi-million-pound recurring revenues
  • Led sales operating-model redesign and consultative-selling approach
  • Led business and process transformation, including acquisitions and international/offshore development

Outcome

Sustained senior leadership across product, sales and services functions through major local-government technology transformation programmes. Outcomes here are qualitative — captured as career experience rather than a single project metric.

Proposition Development & Local-Government Transformation

Solution Focused Education

Situation

Solution Focused Education needed its proposition, commercial model and delivery capability built from a standing start, spanning consultancy, workforce development and public-sector transformation delivery.

What I did

  • Co-founded the business, developing the commercial strategy, proposition and delivery model
  • Designed and delivered large-scale training programmes across the schools market
  • Worked with local-government commissioners and service providers on a multi-year transformation programme spanning service design, operating models, mobilisation, provider development, training, governance and implementation
  • Built scalable delivery capability through structured programmes and digital learning

Outcome

A profitable, established consultancy with a client base spanning local government, schools and the not-for-profit sector, and a completed multi-year local-government transformation programme. Revenue figures are not published here.

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